I am a PhD candidate at the University of Chicago Booth School of Business. My research focuses on understanding how consumers respond to marketing signals and navigate tradeoffs under financial and temporal constraints, with the goal of promoting consumer welfare and advancing social good.

 

I pursue this through two interconnected streams of inquiry: First, how financial and temporal constraints shape consumers’ choices, and what strategies can support more responsible decisions? Second, how does company-level information, such as Corporate Social Responsibility initiatives, influence consumer perceptions?